Marketing site and booking flow for a clinic group
Bookings moved online, out of the phone and the inbox.
Website · booking · CMS
- Client
- Add client
- Sector
- Healthcare
- Year
- Add year
- Role
- Design and build
02What changed
Before, and after.
- 01
Before: Bookings by phone and email
Now: Booked online, straight into the diary
- 02
Before: Prices in a PDF nobody updated
Now: Treatments and prices edited in the CMS
- 03
Before: A slow site, hard to use on a phone
Now: Fast pages, designed for phones first
03How it’s wired
Where it sits in the system.
On the site·Headline
One clear message per clinic, written with the team.
On the site·Enquiry button
Booking on every page, two taps from the menu.
On the site·Content card
Treatments and prices the team edits in the CMS.
04The work
How it came together.
Where it started
Every booking came in by phone or email, and the front desk copied each one into the diary by hand. Busy mornings meant missed calls, and missed calls meant missed bookings.
The old site said a lot about the clinics and very little about how to see someone.
What I built
A site with one job: get the right patient to the right appointment. Booking sits on every page and writes straight into the clinic's diary, with confirmations and reminders sent for the team.
Treatments, prices and staff live in the CMS, so the team updates them without waiting on anyone.
05Outcome
What it changed.
- Share of bookings made online
- Add a measured figure
- Booking calls to the front desk each week
- Add a measured figure
Built with
- Next.js
- Headless CMS
- Booking integration
06Next project
Contact
Want something like this?
Or write directly: andrewamir41@gmail.com