Website · booking · CMS
PlaceholderMarketing site and booking flow for a clinic group
Bookings moved online, out of the phone and the inbox.
Andrew Salib · Operations, automation & websites
The systems your team runs on.The website your customers see.
I turn duplicate contacts, spreadsheet copies and inbox chases into one system that runs, then build the website on top of it.
01 · Operations
Each mess becomes its fix.
- 3 copies of one contactone record
- 3 versions of the lead listone pipeline
- A follow-up, 6 days overduea scheduled task
- “Re: Fwd: quote?”a quote, sent automatically
02 · System
Wired together. Nothing re-keyed.
Contacts, pipeline, tasks and quotes share one source of truth, joined by automations, so each job happens once, in the right place.
03 · Website
Then the website your customers see, on top.
Designed to win the work and wired straight in: an enquiry from your site arrives as a record, not an email to forward.
01/An enquiry comes in through the website
02Selected work
Built, shipped, and in use.
Surface·Websites & apps
Web app · mobile-first
PlaceholderField-service app for a trades business
Job sheets and photos captured on site, not typed up later.
02/It drops through the glass, into the system
System·Operations & automation
CRM · migration · reporting
PlaceholderOne CRM in place of five pipeline spreadsheets
The weekly pipeline review comes straight from the CRM.
Automation · integrations
PlaceholderQuote-to-invoice automation for an agency
An accepted quote becomes an invoice without anyone re-typing it.
03/The CRM picks it up and the pipeline moves it on
03What I do
Both sides of the business. One builder.
Surface · Websites & apps
Front of house
- WebsitesMarketing sites that load fast and say one thing clearly.
- Web & mobile appsCustomer portals, booking, field tools.
- Digital presenceBrand on the web, content, SEO foundations.
System · Operations & automation
Back of house
- CRM & pipelineHubSpot, Airtable, Monday or custom, set up for how you sell.
- Automation & integrationsZapier, Make, n8n and APIs between the tools you have.
- Internal tools & reportingDashboards and tools your team uses daily.
- AI in real processesPractical, supervised and measured.
No handoff between the agency that builds your website and the consultant who fixes your operations. The form on your site and the pipeline behind it are designed together.
04/Automation turns it into a quote
04How I work
Map. Design. Build. Run.
01
Map
How work actually moves today: requests, data, handoffs.
02
Design
The surface and the system together, in that order of who uses it.
03
Build
In short releases you can use, not one big reveal.
04
Run
Training, documentation, and iteration until your team owns it.
05About
Portrait
I’m Andrew. I build the parts of a business people see, and the parts that keep it running.
Most teams I work with have a website that doesn't talk to their tools, and tools that don't talk to each other. I fix both ends and the wiring in between.
I start inside the work, how requests arrive and where the data lives, then design and build until the team runs it without me.
Add: background, location, credentials
05/Front to back, one build